4 October 2011
Video courtesy of Reuters
Peter Lauria, technology editor of Reuters, provides a useful overview of the hype surrounding Apple’s imminent launch of the iPhone 5. Speaking from in front of the Apple showroom on Manhattan’s Upper West Side, where one launch session kicks off at 6pm UK time, Lauria describes Apple devotees as idolising former chief executive Steve Jobs in much the same way as fans of Star Wars idolise the George Lucas movies. It remains to be seen whether Jobs’ successor Tim Cook can sustain their adulation.
According to the Guardian’s Juliette Garside:-
“Secrecy surrounding the launch has been such that none of the five UK networks has any details of the handsets to be released. Apple is thought to be ready to reveal two: an all-new iPhone 5, and an “iPhone 4S”, an updated iPhone 4 where the base model will be priced to take on cheaper Android phones in the mass market […]
“According to pages accidentally released early on Vodafone’s German website, the 4S will be available in 16GB, 32GB and 64GB models, compared with the iPhone 4 which comes in 16GB and 32GB versions.
“According to Apple fan blog 9to5Mac, the price of an unlocked 4S will replace the price of the current 32GB iPhone 4, which retails from Apple at £612. The 32GB model will retail at about £510, the current price of the 16GB iPhone 4.
“In the US, it is expected that prices with subsidies from mobile carriers on a two-year contract could range from $99 for the cheapest iPhone 4S to $199 and $299, putting it in competition with a number of Android phones.
By the way, I was amused by a tweet from Henry Blodget, editor-in-chief of Business Insider, earlier. In answer to the question, “why doesn’t Apple live stream its press events,” Blodget replied: “Because it wants to hand out invites to publications that blow smoke up its ass.” This points to a vaguely unhealthy relationship between the West Coast technology firm and the media.
Watch/read GDGT live blog of the launch event
Watch this Activate film on how Apple manufacturer Foxxcon treats Chinese workers