http://www.ianfraser.org/the-tricky-art-of-corporate-makeover-abbey-gives-rebranding-another-try/ Journalist, Blogger, Broadcaster Wed, 08 Feb 2012 13:37:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ianfraser.org/the-tricky-art-of-corporate-makeover-abbey-gives-rebranding-another-try/comment-page-1/#comment-21813 Aceo Art Sun, 17 May 2009 09:49:57 +0000 http://89.145.88.120/~ianfrase/?p=261#comment-21813 Lovely work - come and take a look at my site sometime soon Lovely work – come and take a look at my site sometime soon

]]> http://www.ianfraser.org/the-tricky-art-of-corporate-makeover-abbey-gives-rebranding-another-try/comment-page-1/#comment-304 If it ain’t broke don’t fix it « Brendan Cooper - A copywriter in tech PR Tue, 13 Nov 2007 12:48:26 +0000 http://89.145.88.120/~ianfrase/?p=261#comment-304 Perhaps this shouldn’t be so surprising. If you start to muck about with a company’s brand, from values to position to logo, you’re in for a rough ride because suddenly you’ve made the familiar unfamiliar. Corporate history is littered with the aftermath of companies that tried to fix what wasn’t broken, from New Coke to Abbey. Perhaps this shouldn’t be so surprising. If you start to muck about with a company’s brand, from values to position to logo, you’re in for a rough ride because suddenly you’ve made the familiar unfamiliar. Corporate history is littered with the aftermath of companies that tried to fix what wasn’t broken, from New Coke to Abbey.

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