MEDIA TRAINING

How to handle the press


Ian Fraser runs media training workshops for companies in Scotland and across the UK. The aim is to train small groups of senior executives and middle managers in how to handle media interviews in as realistic a setting as possible.

The sessions start with an overview of the principles of journalism, what motivates journalists and how journalists operate.They then highlight techniques that interviewees can use to ensure they get their message across, to handle awkward questions, and to nurture positive relationships with journalists.

The core element is mock interviews that are tailored to suit the needs of individual participants. These include mock interviews that will include searching questions about topical industry matters. The mock interviews are carried out both as face-to-face interviews and as telephone interview. The goal is to enhance participants’ ability to handle the press, ensuring they will be confident, fluent, comfortable and relaxed in media interviews, at the same time as ensuring they can calmly get their message across. Sessions generally run for either a half day or a full day, depending on the number of trainees and individual requirements.

Media training sessions run by Ian Fraser (who brings in other experienced media trainers and journalists when required) generally offer better value-for-money than those offered by certain rival media training organisations since: (1) Ian is a practicing journalist with widespread experience of print, radio and television, and (2) The sessions focus on technique rather than production values (unless there’s a specific requirement, none of the budget goes towards the hiring expensive audio-visual equipment or renting broadcasting studios).

Ian’s media training clients include Barclays, the Big Partnership, Bright Grey, Panasonic Europe, Morrisons, Royal London, Scottish Widows, and Scottish Widows Investment Partnership. Testimonials are available on request.

To find out more about media training, please contact Ian Fraser on mobile: +44 (0)7803 970393 or email: ian[at]ianfraser.org

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