MEDIA TRAINING

How to handle the press


Ian Fraser runs media training workshops for companies in Scotland and across the UK. The aim is to train small groups of senior executives and middle managers in how to handle media interviews in as realistic a setting as possible.

The sessions start with an overview of the principles of journalism, what motivates journalists and how journalists operate. They then highlight techniques that interviewees can use to ensure they get their message across, handle awkward questions, avoid being wrongfooted, and nurture positive relationships with journalists and the media.

The core element is mock interviews which are always tailored to suit the needs of individual participants. These include searching questions about topical industry matters or crisis scenarios. The mock interviews are carried out both face-to-face and by telephone. The goal is to enhance participants’ ability to handle the press, ensuring they will be confident, fluent, comfortable and relaxed in media interviews, at the same time as ensuring they can calmly get their message across whilst avoiding faux pas. Sessions generally run for either a half day or a full day, depending on the number of trainees and the customer’s individual requirements.

The media training sessions are run by Ian Fraser (who brings in other experienced media trainers and journalists as and when required) and provide better value-for-money than those offered by some media training organisations since: (1) Ian is a practising journalist with extensive experience of print, radio and television, and (2) The sessions focus on technique rather than production values (unless there’s a specific requirement, none of the budget goes towards the hiring audio-visual equipment or the renting of broadcasting studios).

Ian’s media training clients have included Barclays, the Big Partnership, Bright Grey, Morrisons, Panasonic Europe, Royal London, Scottish Widows, and Scottish Widows Investment Partnership. Testimonials are available on request.

To find out more about media training, including rates, please contact Ian Fraser on: +44 (0)7803 970393 or email: ian[at]ianfraser.org

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