MEDIA TRAINING

How to handle the press

Ian Fraser runs media training workshops for companies in Scotland and across the UK. The aim is to train small groups of senior executives and middle managers in how to handle media interviews in as realistic a setting as possible.

The sessions start with an overview of the principles of journalism, what motivates journalists and how journalists operate. They then highlight techniques interviewees can use to ensure they get their message across, how to handle awkward questions, and how to nurture positive relationships with journalists.

The core element is mock interviews tailored to suit the needs of individual participants, including searching questions about topical industry matters. These are carried out both face-to-face and on the telephone. The goal is to enhance participants’ ability to handle the press, ensuring they will be confident, comfortable and relaxed in media interviews, at the same time as ensuring they are able to calmly get their message across. Sessions can run for either a half day or a full day, depending on requirements.

Media training sessions run by Ian Fraser (who brings in other experienced media trainers and journalists when required) offer better value-for-money than those offered by certain rival media training organisations since: (1) Ian is a practicing journalist and (2) The sessions focus on technique rather than production values (unless there’s a specific requirement, none of the budget goes towards the hiring expensive audio-visual equipment or broadcasting studios).

To find out more about media training, please contact Ian Fraser on +44 (0)7803 970393.