Grouse flies in £6m ad campaign
By Ian Fraser
The Sunday Times
October 29th, 2006
EDRINGTON, the Glasgow-based spirits group, this week launches a £6 million advertising campaign for its Famous Grouse brand of Scotch whisky as the critical pre-Christmas selling season kicks in. Television commercials featuring an animated bird, produced by the special-effects company behind the BBC’s Walking with Dinosaurs, will appear in markets including the UK, Portugal, Sweden, Greece, the Netherlands and Taiwan from November 5.
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