RKCR/Y&R’s ‘With you all the way’: A crime against advertising?
March 13th, 2012
You couldn’t make this up. Given the shocking way in which Bank of Scotland treats its customers – and particularly how it and parent company Lloyds Banking Group have treated the former business customers whose lives and companies have been destroyed as a result of the bank’s £1 billion plus “Reading Fraud” of 2003-08 – this advert is cringe-making in the extreme.
The 40 second television commercial, developed to “reassert Bank of Scotland’s traditional values”, was created by London-based advertising agency RKCR/Y&R. It was animated by Hibbert Ralph Animation and narrated by Scottish actor Dougray Scott.
- See my earlier blog on Lloyds TSB’s For the journey campaign
Short URL: https://www.ianfraser.org/?p=6297
Posted by Ian Fraser
on Mar 13 2012. Filed under Blog.
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Hear, hear Ian you hit the nail on the head! Trade descriptions should insist it reads read, “NEVER with you ANY of the way”.
http://lifeafterdebts.blogspot.com/2011/08/all-i-need-is-you.html