RKCR/Y&R’s ‘With you all the way’: A crime against advertising?
March 13th, 2012
You couldn’t make this up. Given the shocking way in which Bank of Scotland treats its customers – and particularly how it and parent company Lloyds Banking Group have treated the former business customers whose lives and companies have been destroyed as a result of the bank’s £1 billion plus “Reading Fraud” of 2003-08 – this advert is cringe-making in the extreme.
The 40 second television commercial, developed to “reassert Bank of Scotland’s traditional values”, was created by London-based advertising agency RKCR/Y&R. It was animated by Hibbert Ralph Animation and narrated by Scottish actor Dougray Scott.
- See my earlier blog on Lloyds TSB’s For the journey campaign
Short URL: http://www.ianfraser.org/?p=6297