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RKCR/Y&R’s ‘With you all the way’: A crime against advertising?

March 13th, 2012

You couldn’t make this up. Given the shocking way in which Bank of Scotland treats its customers – and particularly how it and parent company Lloyds Banking Group have treated the former business customers whose lives and companies have been destroyed as a result of the bank’s £1 billion plus “Reading Fraud” of 2003-08 – this advert is cringe-making in the extreme.

The 40 second television commercial, developed to “reassert Bank of Scotland’s traditional values”, was created by London-based advertising agency RKCR/Y&R. It was animated by Hibbert Ralph Animation and narrated by Scottish actor Dougray Scott.

Short URL: http://www.ianfraser.org/?p=6297

Posted by on Mar 13 2012. Filed under Blog. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

1 Comment for “RKCR/Y&R’s ‘With you all the way’: A crime against advertising?”

  1. Hear, hear Ian you hit the nail on the head! Trade descriptions should insist it reads read, “NEVER with you ANY of the way”.
    http://lifeafterdebts.blogspot.com/2011/08/all-i-need-is-you.html

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